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BRISTOL, ENGLAND - FEBRUARY 20: In this photo illustration, fast food from a branch of Burger King is pictured on February 20, 2018 in Bristol, England. The number of takeaway restaurants has increased significantly in the last few years and this has raised concerns that this can lead to over-consumption in cheap, unhealthy high-fat nutrient-poor food and drink leading to higher body weight and greater risk of obesity. (Photo by Matt Cardy/Getty Images)

Burger King is stepping up its Halloween game this year in Denmark and Sweden. If you happen to be in a Burger King in those two countries, don’t go into the bathroom.

If you say “canceled clown” three times in front of the mirror in certain Burger King bathrooms, the lights will dim and a vision of Ronald McDonald will appear. The scary stunt is part of their Halloween campaign made possible by new voice-recognition software. The software is trained to listen for the phrase “canceled clown.” If it hears it three times, it dims the lights, makes a noise, and plays visual effects on a screen behind the two-way “smart mirror.”

The campaign, which plays on the “Bloody Mary” urban legend, isn’t the first time Burger King has included their rival’s mascot in a marketing plan. Last month, Burger King Finland unveiled posters featuring Ronald McDonald and the Burger King kissing as part of Helsinki Pride.

Burger King | Cancelled clown, cancelled clown, cancelled clown

A few years ago, a particular clown got abruptly cancelled from his long-standing job at a certain hamburger chain. This Halloween he is back, at Burger King...

Source: Business Insider