Chocolate Sales Spiking Thanks To COVID-19
Coronavirus has definitely completely changed the way we all live. While many companies and industries are struggling right now, there are a select, and surprising few that are actually having surges in sales.
And no, I’m not talking about toilet paper.
Chocolate has apparently been a household favorite these few months we’ve been staying home. According to the National Confectioners Association, (can you believe this is a real thing? me either…) chocolate sales have spiked since March.
Premium chocolate saw the largest growth with a sales spike of 12.5%, and non-premium chocolate saw a sales increase of 5.5%. The overall candy market increased by 3.8%.
This news isn’t too surprising to me. This year has been so hard, and it looks like other people have the same way of coping with it that I do… candy.