Roc Nation, Jay-Z’s entertainment company which manages artists and athletes, is partnering with Long Island University to launch a school of entertainment management that’s slated to open in fall 2021, as the New York Daily News reports.
“We’re excited that the Roc Nation School of Music, Sports & Entertainment will provide unique insight, knowledge, and experiences for students and introduce the world to the next generation of unmatched talent,” said company CEO Desiree Perez.
The new school will be “a true investment in our community and young people in Brooklyn, in New York City, and beyond,” Perez added. In Downtown Brooklyn, the school will be housed at Long Island University, which has 15,000 students.
According to the Associated Press, the college will offer undergraduate degrees in music, music technology, entrepreneurship and production, and sports management. A native of Brooklyn, Jay-Z founded Roc Nation in 2008 and has signed stars including Rihanna, Megan Thee Stallion, and Alicia Keys.
In 2013, the rapper and entrepreneur opened Roc Nation Sports to represent athletes. Roc Nation also partnered with the NFL earlier this year to produce a Miami halftime show featuring Shakira and Jennifer Lopez.
Full scholarships based on financial need and merit will be granted to a quarter of the students in the inaugural Roc Nation class, according to company officials. Deemed the “Hope Scholarship,” the financial support will target promising high-school students who are New York natives.
The college’s location in the heart of Brooklyn will give students a range of opportunities for jobs, internships, and networking, according to officials at Long Island University.
“Our proximity in and around New York City’s epicenter of music and sports clearly positions us to offer unparalleled experiential learning and access to professional opportunities that will launch students to success,” LIU President Kimberly Cline said in a statement.
“We look forward to joining with Roc Nation to offer an unprecedented educational resource that opens up the entertainment and sports world to a new and eager generation.”