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Celebs Like Kim Kardashian Are Killing Your Favorite Beauty Products

I use to be guilty of this … While the beauty business is bigger than ever, one product that’s not doing so hot? Mascara. Sales of the makeup staple are…

LONDON, ENGLAND – FEBRUARY 20: Detail of models eyelashes during Fashion East at London Fashion Week Fall/Winter 2015/16 at ICA on February 20, 2015 in London, England. (Photo by Miles Willis/Getty Images)

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I use to be guilty of this ...

While the beauty business is bigger than ever, one product that’s not doing so hot? Mascara. Sales of the makeup staple are down, with more and more women opting to use false lashes instead. And beauty experts say seeing them on the eyes of the Kardashian clan has a lot to do with it.

“Kim is one of the biggest beauty influencers in the world,” her go-to makeup artist Mario Dedivanovic explains. He says he regularly uses falsies on her, but he’s still a fan of mascara, and adds, “Mascara will never die but lash extensions are just an easier lifestyle choice for women right now.”

Some recent celeb cosmetic lines, including Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty launched without a mascara product. And while false lash sales have seen an 82% increase since 2016, mascara sales have dropped 7%. Professionally applied lash extensions are a popular alternative, but they’re pricey - about $100 - and they can last four to six weeks, but the upkeep is also expensive.

LauRen Merola Strager is a former NFL & NBA cheerleader turned radio host. LauRen is a former Miss Pennsylvania USA and is a proud wife and mother of two. She is the owner and chief editor for her fashion and lifestyle Blog “All Of The F-Words” and is a champion for the Autism community. You can read all about LauRen’s thoughts on motherhood, pageant life, and everyday life through her online content.