Super Bowl LIV is going down this Sunday and even if you’re not a big fan of the 49ers or Chiefs, there is always the slew of new commercials to look forward to.
One of the earliest ones to come out before the big game this year is Hyundai’s 2020 “Smaht Pahk” Sonata ad featuring Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz.
All three actors are known for their iconic roles: Evans as Captain America, Krasinski as Jim from the Office, and Dratch as a member of one of the all-time great SNL casts. Of course, a Boston setting is not complete without one of its most beloved athletes: former Red Sox “Big Papi.”
This is hands down one of my favorite Super Bowl ads to date. Not only are all of the actors brilliant, but they lean in-to the infamous Boston accent and vocabulary in hilariously perfect fashion.
Whether it’s describing things as “wicked smaht,” referring to the remote as a “clicka,” or rattling off popular Boston landmarks there is no shortage of Bostonian bliss. Plus, there is something so pleasing to me about that accent. It’s not only fun to listen to, but I love talking like that whenever I get the chance.
Another thing I love about this commercial is of course the actors. All three are originally from the Boston area, and while they no longer have the thick accent, they can clearly summon it at a moment’s notice. I feel like it would’ve been so hard to keep a straight face while filming. They all look like they are about to break at any second.
If you have ever visited or lived in the historic city, you know just how accurate this depiction is. Also, watching the car “pahk” and “unpahk” itself is pretty impressive. Though I don’t know how much I would trust it. I always prefer backing into spots.
If I had to properly describe this Hyundai ad, I would have to say that I it is “wicked good.” I can’t wait to see all of the other ads that premiere this Sunday.