Primary Menu
LOS ANGELES, CALIFORNIA - NOVEMBER 24: Selena Gomez attends the 2019 American Music Awards at Microsoft Theater on November 24, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images)

Selena Gomez’s ambitions were too high… and that might be how you feel after watching her new music video. Gomez’s “Rare” video is a psychedelic daydream that you won’t want to come down from.

On the title track from her new album, out now, Gomez sings about an ex who had no idea how special she was. “I don’t have it all/I’m not claiming to/But I know that I’m special (So special), yeah,” she sings. “And I’ll bet there’s somebody else out there/To tell me I’m rare.”

Trapped in a technicolor world filled with magic fairy dust and holographic butterflies, Gomez realizes she doesn’t have to wait around for this guy.

That’s the running theme of her first record in five years. It’s one she hopes will connect with others.  After dropping Rare, Gomez posted a sweet message to her fans letting them know that the album was hers, but “not it’s yours.  Hope you like it.”

Selena Gomez - Rare (Official Music Video)

Get Selena's new album 'Rare', out now: Directed by: BRTHR Follow Selena: Instagram: Twitter: Facebook: Tik Tok: YouTube: Listen on Apple Music: Listen on Spotify: Get exclusive Selena Gomez merch, available at: Sign-up to be the first to hear news from