“I know about noodles. I grew up on noodles. Now I’m creating my own brand,” Master P said in a video the rapper/entrepreneur shared on Instagram on Monday (Dec. 2), announcing his new “Premium Ramen Noodles” brand which is a part of his potato chip company Rap Snacks.

“Chicken and Gumbo, real New Orleans flavor. I used to go,’Uhh! Na na na na!’ Now I go, ‘Ugh delicious!’ Master P said referencing his 1997 hit single “Make ‘Em Say Uhh.”

“If you’re not eating rap noodles, then you shouldn’t be eating noodles because this is the best of the best noodles,” he continued.

“Those other noodle companies have nothing on us. We’re rap noodles. We’re the King Kong of noodles.”

Master P wrote, “Chef-Boy-Ar-P. I grew up on noodles now I created my own brand. Start small and build. Get you some products if you want to be successful. It’s nothing like this New Orleans flavor creamy chicken and gumbo. You can cook it on the stove or you can put it in the microwave,” in his caption.

Rap Snacks

PHILADELPHIA – NOVEMBER 26: Rap Snacks potato chips featuring (L to R) Lil’ Romeo, BBD and Ms. Toi are seen at a wholesale distributor November 26, 2002 in Philadelphia, Pennsylvania. The potato chips, which come in an assortment of flavors, target urban youth and features hip-hop stars on the packaging.

Master P is now joining fellow rappers E-40 and Boosie BadAzz who both also have their own ramen noodles with Rap Snacks. E-40 is the face of  Rap Snacks’ Beef Prime Rib flavor while Boosie BadAzz is the face of the Louisiana Hot & Spicy Chicken flavor.

Master P co-founded Rap Snacks years ago and the brand is popular for its chips and popcorn flavors. Cardi B, Meek Mill, Lil Yachty, and Fabolous are among the rappers who have their own Rap Snacks.

Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth. Follow her on Twitter @GlennishaMorgan.