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Seems like TV screens keep getting bigger and bigger. A new Charlotte tower decided to get the biggest. The new Bank Of America building, called Legacy Union, will have a massive 4K LED Display spanning 64 feet by 36 feet stretched throughout the lobby of the first building.

Conceived by interactive design studio Second Story, the art installation called “Unify” glows through the glassy lobby with a burst of colors. A generative algorithm dictates how each pixel interacts with what surrounds it, leading colors to bend and blend around each other, never showing the same visual twice.

This lobby will surely be attracting locals and tourists so they can get that perfect Instagram shot.

Source: Second Story