Well, today is April 30. And if you’re riding the whole 2000s nostalgia wave, you know exactly what that means: “It’s Gonna Be May.”
Not that the calendar date isn’t obvious, clearly today is the last day of the month. But for the last few years, it’s become so much more than that for NSYNC fans who just love to quote Justin Timberlake’s pronunciation of the word “me” as “may” in their hit song “It’s Gonna Be Me.”
As Lance Bass has said over the years, it was actually the producer of the song who told Timberlake to pronounce it the way he did.
“I remember — ’cause Max Martin produced this — I remember [Max] saying, ‘Do it more like this: ‘mayyy, mayyy,’” Bass recalls. “So [Justin] did. I remember Max making him sing it that way.”
And the decision was clearly an iconic one for pop culture moments.
As Vulture noted, for the last few years, every April 30 has seen a spike in video views for the song. While the original meme seems to have been born on Tumblr, it’s become something of a phenomenon and a tradition.
But while every day social media users can’t get enough, it’s the guys from the band trolling Justin Timberlake that really make the whole thing worth it.
Check out some of the best posts below, from NSYNC and fans alike:
Joey Fatone even seemed to get a paycheck out of the deal, partnering with Maytag for his post
Over the years, Justin has jumped in on the joke too:
Folks have even crafted entire short videos on the meme:
Last year, the group even received their Hollywood Walk of Fame star on this day. JC Chasez didn’t miss a chance to make the joke:
And, never forget, even Barack Obama got in on the humor:
Happy It’s Gonna Be May.