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Well that didn’t work…

Build-A-Bear announced earlier this week that customers would be able to pay their current age for any bear inside stores on July 12.

They called it, “Pay Your Age Day.”

Naturally, parents were pumped for this awesome deal, and while the company was expecting large crowds… they weren’t prepared for HOW big the crowds would be.

Quickly, images started surfacing online showing the insane lines in malls all across America; all of which were for, “Pay Your Age Day.”

For reference, at Concord Mills, there were over 800 people who showed up, and the line stretch outside and around the building. Carolina Place Mall also had some insane lines.


It became so crazy that Build-A-Bear had to abandon the promotion due to safety concerns.

This message went out at 11:30 am

“Please be aware: Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds. Local authorities are requiring us to limit the lines and crowds due to safety concerns. We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon.”

Needless to say, I’m sure there are lots of crying children, and ANGRY parents today…