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Pet spending is expected to jump 27 percent this year for Valentine’s Day

A survey out Wednesday predicted customer spending on pets to grow 8 percent. The large growth is in part because “Millennials are the largest generation of pet owners,” NRF director Katherine Cullen reports.

They plan to shower their feline friends this Valentine’s day. A whopping 751 million is expected to be spent on pets this year.

Was your pet your Valentine? We want to hear all about it @theMRLshow!