Pantone Announces 2018 Color Of The Year

The Pantone Color Institute, who dub themselves, "the global color authority," began naming colors of the year starting in the new millennium, and they just announced what color will be the color of the year in 2018; ultra violet. 

Ultra Violet is a shade of purple that comes from the melding of red and blue. Pantone hopes the blue and red, the colors used to designate America's liberal and conservative politics, can become a more harmonious purple.

Pantone's executive director says, "It’s also the most complex of all colors because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new,"