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DUNEDIN, NEW ZEALAND - MARCH 31: KFC chicken mascots look on during the round six Super Rugby match between the Highlanders and the Rebels at Forsyth Barr Stadium on March 31, 2017 in Dunedin, New Zealand. (Photo by Dianne Manson/Getty Images)

Houston, do we have a problem? Nope! Just a tangy chicken sandwich on its way to the stratosphere attached to a high-flying balloon.

As part of a KFC marketing campaign, one of the fast-food chain’s signature chicken sandwiches has been strapped into a balloon mechanism as part of a demonstration flight and is set to embark on it’s journey as soon as June 21st. As part of this advertisement strategy, KFC has partnered with World View Enterprises, an Arizona company that soon plans to send tourists up in similarly-designed balloons, called “stratollites”, to view the earth on a much grander scale, but all for a price. While this sandwich-manned flight in is simply a test-operation, World View Enterprises plans to begin tours later this year, with reservations starting at a staggering $75,000 per person, per flight. If everything goes according to plan with this first flight, however, maybe that price might drop sometime down the road!

Want to learn more? Read the original article from The New York Times here.

If you had the chance, would you soar to the skies in a custom-built balloon? Give us your take @TheMRLshow