I still have yet to see this movie, but I hear freaky things. Actually i've heard more about pranks than what the movie consists of. Apparently, red balloons have been seen popping up by water drains to spook people. I think if I saw that I'd probably freak out a bit. This guys seemed to be pretty brave when he went to see the movie, because when he walked into the theater, it was empty except for the one person dressed as a clown.
Was this a stunt made up by the theater?
See the clown pic here!